The ‘Ovi Store’ is accessible in India and works here like it does in any other country, however that’s not enough as Nokia plans to introduce a localised version of its store in India according to the the national daily, Economic Times.
According to Vineet Taneja, Nokia India Director (Marketing), the desi-version will have a slew of apps which are customised for the Indian market and the focus will be on Indian apps in areas like location-based services (both GPS and cellphone tower based), music, entertainment, business and even utilities. Operator based billing will be introduced to drive revenue from the store.
Nokia also plans to enable the app store in phones across its portfolio by early 2010. “We are currently tying up with Indian developers to roll out local applications. The idea is to create a business model for apps in India so that developers, too, can monetise their work”.
Meanwhile, both RIM and Apple are also working on India specific versions of their application stores. It will be nice to see some competition.