Nokia knows that the world is not looking at it too kindly right now and what is good to see is that they are ready to acknowledge it. Anssi Vanjoki, the head of Mobile Solutions at Nokia has just penned a post on the official Nokia Blog with a simple and affirmative message – ‘The Fightback Starts Now‘.
He comes across as determined and if you have ever liked Nokia, you will want to believe in the company after reading what he has to say. However since Nokia has not been having a great run recently, most people will want to see some real action before their trust in Nokia is restored. Here are a few excerpts from his post on Nokia Conversations:
- It’s my aim to ensure Nokia stays as the market and intellectual leader in creating the digital world. I’m under no illusions; it’s no small task.
- I am committed, perhaps even obsessed, with getting Nokia back to being number one in high-end devices.
- I have been testing the N8 and I believe it is going to surprise a lot of people with its power and speed. And MeeGo has me buzzing.
- The Nokia N8 will be our only Nseries devices on Symbian^3. Of course, we ‘never comment on future products’, but a Symbian^4 Nseries device is a strong possibility. A very strong possibility ; )
- As Symbian gears up to compete with the likes of iPhone and Android, MeeGo is taking clear aim at the computing space.
- There is no denying, that as a challenger now, we have a fight on our hands. The first battle is to bring you products and services you will want to own and use, to inspire you to create and do new things in this ever changing digital world.
His statement puts to rest a lot of rumors and speculation as well. There will be no Android device from Nokia. Symbian will still power Nseries after the N8, Symbian ^3 won’t, but that was expected, wasn’t S^3 after all only transitional? I am also happy to see that Nokia admit that they are the challengers now, there is no arrogance and the usual rant about having the biggest market share is not there.
I personally believe that Nokia’s strategy of having both Symbian and MeeGo is sound because of the sheer amount of different devices they ship. An average mid-end device cannot run MeeGo and with the Symbian overhaul things will improve. QT will help them bridge the gap between developing applications across platforms.
Their problem is time and perception. The overhaul and transition is taking too long and their brand continues to take a beating. What people are wondering about is that why is Symbian taking so long to reinvent itself when Android has progressed so quickly in the same time.
I have a feeling this Nokia World will be huge. We’ll see a MeeGo tablet, a MeeGo phone and a really tempting Symbian device. But if the world is not wowed at that time, I am afraid it might just be too late for the fightback. No more promises for the future, action!