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Nokia & Microsoft: The Bigger Picture

By - On 11 February 2011 10 Comments

Nokia will be making Windows Phone 7 devices by the truckloads, if you had been harboring dreams of an Android intervention, deal with it. The internet is virtually up in arms against the move, Nokia enthusiasts who had been waiting patiently for Nokia’s Qt, Symbian and MeeGo strategy to pan out have been woken up to an alternate reality. Even Nokia’s stock price is down 9.19% at the time I write this, in stark contrast to what they would have expected.

But what happens a few months down the line? When we see the first WP7 powered Nokia, with its trademark beautiful design, great hardware, amazing camera and loaded with all the main stream apps, something that has never happened? Add to that a much better email client, great office support, free navigation and millions will be tempted to bite in. In the meanwhile, with Nokia’s input Microsoft adds basic multitasking and finishes things like putting copy/paste in.

Nokia & Microsoft: The Bigger Picture

By that time, people will have a slightly more open outlook, Nokia and MS will have the biggest marketing budget that any OS has ever had and if the product they product is even mildly tempting, Nokia loyalists will try it to see what Nokia’s gained by this move. The Symbian haters will finally have a Nokia they’d we willing to try out and if a compelling proposition is presented, we could well see the present anger subside and good uptake of Nokia’s WP7 offering.

Meanwhile, Nokia will still ship Symbian devices, but will attempt to slowly transition everything into WP7 by bringing the hardware requirements for WP7 lower. MeeGo is effectively on the back burner, as a experiment for the future. This means that the millions that were spent promoting Qt, will now go down the drain. Very few developers will want to make apps for a ‘officially’ dying platform.

Personally speaking, I am not a fan of the no multitasking and lack of things like copy/paste on WP7. I am also not too sure about the vertical homescreen. The basics will be fixed by the time Nokia ships its first WP7 device, but all this while they have harped on their operating systems’ (both Symbian & Maemo) ability to multitask, that will no longer hold true. These are things where I hope Nokia differentiates or prevails on MS to inculcate very soon.

At the end of the day, I recognize the potential this partnership has. Nokia wasn’t being able to get decent developer traction, had a poor email experience and was getting hammered because of Symbian’s perceived weakness. That will change, along with the fact that they will now concentrate on their strength, getting the best hardware in place. I therefore look forward to what Nokia does with Windows Phone 7.

Nokia & Microsoft: The Bigger Picture

Nokia and Microsoft clearly look very happy. Question is will they be laughing their way to the bank?

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10 Comments »

  • Justin said:

    Microsoft gained more out of this that Nokia. Their platform effectively got a huge boost from a premier handset manufacturer.

    Nokia gave away so much flexibility with this deal ..

    Grrrrr … I’m still royally pissed at this whole thing !

  • Marshall said:

    As an N900 owner, I find this incredibly disappointing. While I realized I may never end up with MeeGo as the primary OS on my phone, I thought at least I’d see an increase in the number of Qt-based apps available to Maemo. With WP7, I can kiss that dream goodbye.

    Even more disappointing is the move to non-free operating system. I agree with many that Android is not the picture of free software in many respects, but it sure as hell beats Windows Phone 7.

    Well, looks like after the N900, I’ll be dropping Nokia like a hot potato.

  • ffffnord said:

    Even if Nokia came out with a winning Meego phone after partnering with MS, I’d avoid their stuff like the plague just to punish them. They’re clearly a bunch of see you next tuesdays.

  • Laustworld said:

    So troubled the phone world has become. Now we’ll basically have the choice between dark side (Apple), extremely dark side (Win 7), and not-so-light-but-I-don’t-know-how-dark-yet (Android)…

  • Andy said:

    For Nokia, this is about adopting an ecosystem more than it is about which OS they run. Mobile OSes do not stand alone, they require services and apps. That means that Nokia phones will be bound to MS services such as Bing and Windows Phone Marketplace. In other words, Nokia have just given up on Ovi and will send all their users to MS. It may save their hardware business, but the money is not in hardware it is in software and services. What is really confusing to me is that they’ll alienate a lot of their customer base with this. Their customers will be asked to give up anything they have invested in Ovi and then move to MS.

  • Today's big announcement: Nokia and Microsoft! | WOMWorld/Nokia said:

    [...] The Handheld Blog’s Vaibhav also has a very interesting outlook. Despite being slightly unsure, he too has been thinking about what the future may bring, touching on some of the new design and software features that will be brought to the table. [...]

  • Giles said:

    this is the single biggest mistake in tech history. lets all look back to this day in a year. My bet is that Nokia will be but a memory. Big big booboo, sorry for you

  • Joe said:

    When you clean this post of marketing jargon you see that there is not much left. It seems that the article was written by the MS marketing department.

    Wake up, people! Are you saying that by using WP7 Nokia has a chance of surpassing the American King of the Office (RIM’s Blackberry)?

    News flash: they (RIM) already use Micrcosoft software.

    News flash number two: they (RIM) are already behind Android in smartphone sales growth.

    News flash number three: RIM’s phones sell great ONLY in the US. That is a only a small piece of the glogal smartphone pie.

    News flash number fourth: what does Nokia really gain by partering with Microsoft? MS Office integration was just a deal or two away for Symbian.

    Better email client? If using Maemo or Meego is just a question of picking the best of free software and hiring a guy or two to port it to Meego. Even better, contribute back to the project so that better versions would be guaranteed.

    Better looks? Give me a break. There are already tonnes of themes for both the N900 (maemo) and Android. Meego would follow as soon as devices started to ship.

    What a waste of a company.

    Joe, the average

  • W _ _ _ said:

    Nokia and Microsoft clearly look very happy.

    Actually, what we’re seeing here is Microsoft and Microsoft, given Elop’s background, and I’m not sure he really works for Nokia yet.

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