Nokia’s ‘Drop The Pin’ Campaign Takes On BlackBerry’s BBM With WhatsApp

WhatsApp is great, it lets you chat, share pictures, audio, emoticons and location to fellow WhatsApp’ers for free. All you need is a simple data plan. What’s even better is the way it works, you do not need to add people to your friend list, if they are in your phonebook and use WhatsApp, they will automatically show up in your friend list. You can even have group chats if you want.

Nokia's 'Drop The Pin' Campaign Takes On BlackBerry's BBM With WhatsApp

Compare that to BlackBerry’s BBM (BlackBerry Messenger). You pay a pretty penny just to get it work, no web browsing included. Then you go looking for people’s BBM PIN’s to actually add them to your messenger and the BBM pins being the eight character hexadecimal identification numbers that they are, are virtually impossible to recall.

So what Nokia is saying is that they might not have BBM, but they have the multi-platform WhatsApp, that’s in addition to Symbian, is available on Android, iPhone and even BlackBerry so you can chat all you want with all your friends irrespective of the smartphone they use.

Drop the pin they say, and I agree.

WhatsApp is that good! Needless to say, I love this kind of direct, in your face advertising.

17 thoughts on “Nokia’s ‘Drop The Pin’ Campaign Takes On BlackBerry’s BBM With WhatsApp”

  1. The WhatsApp is a rather good alternative to the ever praised BBM, it even betters the features of the BBM. As it remembers your contacts even after you have switched devices whilst the BBM requires you to manually re-add your old pins

  2. Pls i just got my whatsapp working on d new nokia x2 01 so pls add me up by saving my num 08135948470 ………….. Thanks

  3. Interesting post and view, hope to hear more what the future holds THANKS Great post. Probably saved thousands of hours between everybody here. For me,this clearly is a heads up on which methods to focus on to maximise my online success . I

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