Nokia World kicks off tomorrow morning at 9 AM London time and in less than 24 hours we will know what the new face of Nokia looks like. Nokia, a company that prides itself on its ability to adapt and change right from rubber to modern telecommunications, stands at the cusp of something brand new, something that could make or break it. This Nokia World is more than just an event for announcing new hardware, for Nokia it represents the culmination of the events that started taking place post Stephen Elop’s announcement as the CEO and President of Nokia, which in turn presented themselves in the famous strategy announcement of February 12, 2011.
Tomorrow is the day Nokia stands proud, waiting to be judged on whether or not did it correctly put all its eggs in the right basket. Over the afternoon I took a walk around the venue for Nokia World and caught a sneak at the last minute preparations that are on in full swing. You can tell, everyone is excited and the energy is infectious. If I was already looking forward to Nokia World today, now I absolutely cannot wait to see what Nokia has up its sleeve.
We’ve known for a while that Nokia’s Windows Phones will ship with Mango, with a limited amount of customization. A period of eight months isn’t nearly enough to add much value to Mango and we’ll perhaps have to wait to see what Nokia’s influence on Microsoft creates. But what we can count on is that Nokia Maps will replace Bing Maps on the device, so will Nokia Music and both of these services add tremendous value to the handset. Bing Maps isn’t the best solution in the market, while Nokia Maps is right up there with the best. Nokia has music stores in a ton of major countries around the world, and having it pre-loaded on a Nokia Windows Phone device seems like a brilliant proposition.
Even on the day the partnership was announced, I was optimistic and the events unfolding in the next 8 months and the evolution of the OS has certainly made me affirm my view. Mango has been getting constant positive feedback and Google’s deal with Motorola has further backed Stephen Elop’s vision of Microsoft being a better fit for Nokia’s assets.
Whether we see three devices tomorrow or just one, tomorrow will be remembered as the day when Nokia either got back on its path of world domination 0r slipped towards the murky waters of failure. The devices we see tomorrow may not even end up on sale around the world, but they will definitely set the tone for whats to come, and it today’s world its almost as if mindshare is everything.
All signs point to a new Nokia that promises and delivers – faster, stronger and harder. Nokia, the world is watching, I cannot wait to see you deliver.