Nokia has had a SXSW presence for a few years now, but because they did not have flagship devices on sale in the US with major carriers, they had to put the focus on a ton of other cool initiatives like a Green Zone, Angry Bird projections, a human hamster wheel for charging devices and so on. But this year, Nokia has the Lumia 710 on T-Mobile and the Lumia 900 on AT&T and I have no doubt that they will be going all in.
While Nokia’s exact SXSW plans are still a mystery, a few details have trickled out thanks to a posting on the Nokia Developer blog. It appears Nokia is building ‘a one-of-a-kind, free-standing structure’ called the Nokia Lab near the convention center for SXSW Interactive. They are also holding a Nokia Developer Day on March 12th, and are giving 10 developers a chance to showcase the application to hundreds on people during SXSW at the Nokia Lab.
If you have a ‘amazing, cool, or unique’ Windows Phone application, then get in touch with Nokia.
I cannot wait to see what else Nokia has planned for SXSW, it is definitely one of the coolest events of the year and a perfect opportunity for Nokia to reinvent its brand in the US.