Nokia India’s getting really agressive when it comes to the Lumia line-up of devices. In an unprecedented move, Nokia’s announced the ‘Money Back Challenge’ for the Lumia 800 and 710. What it means is that if you don’t like the Lumia after buying it, you’ll have a full 7 days to return it and get your money back, fantastic.
A huge barrier to Windows Phone and thus Lumia adoption in India has been that Windows Phone is simply not a known quantity here, everybody knows what the Lumia is, but not many have actually played with one or seen their friends use it. This translates into people taking the ‘safe bet’ and buying an Android device or similar. With a 7 day period to try the Lumia, a lot of people who were skeptical of whether or not they’d like the new UI, will have a comfort zone.
This is an aggressive move from Nokia, and they seem confident that once people actually try Lumias, they won’t go back. Kudos to them for going all out, such a bold move was indeed the need of the hour. Now only if they can bring the Lumia 900 here soon, July or Q3 as Nokia puts it can’t come soon enough.
Incase some of our foreign readers are wondering why there is such a fuss about a 7 day return policy, its important to note that companies in India have no return policy. Once you walk out the door with something, its yours, period.
The challenge is valid in Agra, Ahmedabad, Allahabad, Amritsar, Asansol, Aurangabad, Bangalore, Bhavnagar, Bhilai, Bhopal, Bhubanewar, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Ernakulam, Faridabad, Ghaziabad, Gorakhpur, Greater Noida, Gurgaon, Guwahati, Gwalior, Hyderabad, Indore, Jabalpur, Jaipur, Jamshedpur, Kanpur, Kolkata, Kota, Lucknow, Ludhiana, Meerut, Mohali, Mumbai, Nagpur, Nashik, Nasik, Noida, Patna, Pune, Raipur, Rajkot, Sholapur, Siliguri, Surat, Vadodara, Ranchi, Siliguri and Varanasi at select Nokia Priority Stores. You can get all the fine print here.