Nokia & NDTV Turn Crowdsourcing For Apps Into A 9 Episode Reality TV Show

Nokia’s has been no stranger to crowdsourcing, be it for ways to generate ideas for new features, or for apps. But this time Nokia India has taken the concept to a whole new level by partnering with NDTV to produce a 9 episode ‘app reality show’ that will go on air in late January. In December, Nokia announced the ‘Your Wish Is My App‘ contest where anyone could suggest an app idea, and if selected Nokia would turn it into an app, with the winner walking away with a cool million rupees. The runner up would win Rs. 3 Lakh, while the second runner-up Rs. 1 Lakh. Finally, everyone who’s in the list of the top ten shortlisted ideas would win a Lumia 920.

Your Wish Is My App

People could share their app idea by sending a SMS,  calling 1800-102-8558 and also through Facebook and via the #YourWishIsMyApp hashtag. Over 30,000 entries were received by Nokia, and while entries though these channels are now over, all is not lost if you’re in Delhi. You can head to the Oberoi Hotel at 11 am tomorrow (Jan 20th) and present your idea, two winners from tomorrow’s event get a direct entry into the finals.

Apps will be judged on the basis of votes garnered on Twitter, Facebook and by a panel of judges that includes Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director, DisneyUTV Digital, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, Vikas Khanna, New York based Michelin Starred Celebrity Chef and Bollywood actor and youth icon, Kalki Koechlin. The focus will be on parameters such as the originality of the idea, relevance of the app, potential for generating revenue and the practicality of the app.

Apps can make or break a smartphone ecosystem today, and a first of its kind reality TV show centered on Apps certainly backs that sentiment. I for one cannot wait to see the final 50 apps that make it to the show, should be an exciting watch.

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