Nokia makes some of the best audio accessories, speaking of which the BH 905i comes to mind and post their partnership with Monster and JBL, the Purity Pro and the JBL Power Up also are very noteworthy. The one common scheme with most of these product is that they aren’t exactly cheap, you get what you’re paying for, but that leaves the budget conscious out in the cold. To cater to that crowd, ‘young achievers’ as Nokia puts it, Nokia’s announced 3 new headphones with Zound Industries, the company behind Marshall Headphones, Molami, and Urbanears.
These three customised for Nokia headphones will come in Nokia’s definitive red, yellow and cyan colours and will also carry microphones for making calls.
These headphones will be marketed under the Coloud brand, and the first of these is called the Boom. These are over ear headsets, and there will be able to suppress some of the background noise owing to their design. They will cost €27.
The second of the lot are called Knock, feature an on-ear design and are lighter than the Boom. They will cost a modest €22.
Finally, we have the in-ear model, Pop priced at €18.
All three headsets will feature the Zound Lasso with flat cable, a nifty solution to keep them tangle free.
While Nokia’s partnership with Zound Industries doesn’t seem as deep as their work with JBL or Monster, Nokia’s certainly realised that there is a market for budget headphones and partnerships like these are a good way to cut R&D costs, while still making a profit.
Update: I have confirmed with Nokia that the Boom, Knock and Pop will feature prominent Nokia branding on the boxes, as well as the control unit that is used for accepting/ending calls etc.
Nokia has worked with Zound to make minor but relevant modifications to the headphones to fit better, and bring design improvements, specially to the Boom headphones.
More at Nokia Conversations.