Under its #ColorIsIn inititayive, Nokia India has teamed up with the PWD Ministry, Government of Maharashtra to splash vibrant hues across 12 Zebra crossings in Mumbai as part of a campaign to raise awareness about pedestrian safety.
The campaign was inaugurated by Mr. Chhaggan Bhujbal, Minister of Public Works, Government of Maharashtra, who stated, “I am very proud of this initiative since we are really starting a citizen movement that will encourage people to start using these crossings and help aid pedestrian safety. We encourage more and more Mumbaikars to come forward and join this movement.”
Commenting on the initiative, Mr. P.Balaji, Managing Director, Nokia India, said, “It gives me immense pleasure to partner with the PWD Ministry for this unique campaign. Nokia’s approach to design and color is unlike any other brand in the market. Our campaign, #colorisin, is a bold new step that celebrates Nokia’s distinct design & color language and we are delighted to see it manifest in the form of colorful zebra crossings in Mumbai. Consumers love colors and we hope these beautifully colored zebra crossings will encourage them to respect pedestrian safety.”
Colouring the monotonous black and white Zebra crossings is a novel idea indeed, and should serve as a constant reminder to anyone passing by, that things need to change for the better. If nothing else, looking at colour while being stuck in a jam should also make the roads a lesser eye sore. Nokia is also looking to bring this initiate to other cities, so the next time you’re in Delhi or Bangalore and you see colourful crossings, you’ll know why.