Tag Archives: Marketplace

Dear Nokia, We Need A Localised Version Of The Idea Project: Here’s How It Should Work

Nokia’s made the big move to Windows Phone, and that means it’ll be a fresh start for its developers. While Windows Phone with Microsoft’s backing has had some success getting the big name developers to deploy apps on its platform, it still has a bit of catching up to do.

But as we’ve seen, it’s not just about the big brand apps that have global appeal. A lot of the times, the end users care about the fact that whether or not their local bank has an app on the App Store or whether their favourite multiplex has an app that lets them book tickets to their favourite movies on the go. So here’s what I propose.

Nokia is clearly willing to spend a lot of time, effort and money to promote Windows Phone, and make sure its customers have an amazing experience.

  • So just like the Ideas Project, Nokia should have a local site, divided by countries where users can suggest and then vote for their ‘local’ apps. The idea is not to find new and innovative apps, but help find out which apps are possible deal breakers for users in their desire to switch to Nokia or Windows Phone devices in general. For example, my local multiplex PVR Cinemas has an Android app that I use regularly. I’d very much like such an app to be available on Windows Phone. Same with my bank, and so on.
  • Once this is website is setup, e.g. india.ideasproject.com, uk.ideasproject.com etc, I could then go there, search for the ‘PVR Cinemas’ app to see if someone has already requested it, if yes, vote for it. If not, add it so that others can also vote for it.
  • Then every month, the local Nokia people in each country who are associated with developer engagement, look at this list and pick the top 5 out of those apps. They then try to get those companies or developers to develop for the platform. This push could range from just approaching the company/developer and showing him the benefits of developing for Nokia/Windows Phone, to hooking them up with hardware and support, to even fully or partly funding the project, the last option of course used cautiously because you just don’t need a version 1, you need the developer/company to keep supporting the app, adding new features etc.

This would not be for any prizes or fame for the end users, nor does Nokia need to promise that they’ll be able to get 5 of those apps into the Marketplace. But the fact that Nokia is listening and very actively trying to get its users what they need, would reassure a lot of people who are wondering whether to switch. I’ve heard Nokia was influential in getting Whats App onto the Windows Phone platform, and I’d see them use their influence more and more.

What I have in mind is a very broad outline, and I’m you guys can think of a better way to do it. Have something specific in mind? Please comment, I’m sure Nokia would want to know!