In the last two years, Nokia has stayed clear of the Mobile World Congress main event, instead preferring to setup a parallel gathering in Barcelona on the sidelines. But it looks like 2012 will change all that. Not only will Nokia’s CEO Stephen Elop keynote at the biggest mobile event of the year, but Nokia will also be exhibiting their latest and greatest work in a huge 2300 square meters space on the App Planet floor.
The huge Mobile World Congress overlay can only mean one thing, new Windows Phone devices. While the first Windows Phone devices are expected in October during Nokia World, MWC 2012 will be the time when we’ll see the actual Nokia Windows Phone flagship, the first device that would have been created from a scratch with Windows Phone in mind.
Nokia’s focus is on the App Planet section of the MWC. The App Planet is MWC’s developer-focused “event within an event”, that targets the ever-changing and critically important mobile apps market. I suspect, we’ll see a lot of Microsoft presence there as well.
App Planet is open to all Congress attendees and will feature:
- Exhibition – focusing on the latest technology from the fast-moving mobile application industry with more than 200 app-specific exhibitors;
- App Developer Conferences (ADCs) sessions with partner-led keynotes, guidance and go-to-market knowledge on successful app development;
- Networking – an ideal place for the developer community to connect, network and explore how to redefine mobile; and
- App Challenges ñ competitions designed to engage the application community in creating cutting-edge mobile apps.
If I were a betting man, I would say that the MWC is when you can expect the Nokia N8 successor, the Windows Phone imaging flagship to rule them all. With only about two months to go, not to say Nokia World will be any less exciting.