Every Monday Nokia releases a new episode of the ‘Little Amazing Show’, which is a series of feel good films meant to promote the ‘amazing everyday’ lifestyle, which in turn is the marketing campaign behind Nokia’s Lumia series.
This week we’ve hit episode 4, titled Night that encourages you to do something amazing tonight.
I love these films and the best part is that they come out on Monday, to help you set the tone for the week. The idea behind these lifestyle films is not so much to promote the Lumia 800 itself, but the experience itself and thats where the films excel. The device is hardly every in your face, and yet you cannot miss it.
Nokia India yesterday held the official India launch event for its Lumia branded Windows Phones, outlining the strategy and philosophy with which the devices will go on sale. Both the Lumia 800 and the Lumia 710 are expected to be available mid December in India, making it one of the first few countries in the world to get the latest and greatest from Nokia.
There was no official word on pricing in India but it expected to follow global cues, the Lumia 800 is priced at 420 Euros before taxes, while the Lumia 710 is priced at 270 Euros. Correspondingly, I expect the Lumia 800 to launch around the 30,000 INR mark, while the Lumia 710 will retail at around 19,000 INR. The reason for the lack of an official price was pegged on the prevailing fluctuations in the global currencies, we can expect a official quote when pre-orders go live in early December.
We have extensively covered the Lumia 800 and the Lumia 710 before, so this post is focussed on the maketing strategy that Nokia India will adopt to market these devices. The first step in this direction will be an all new retail experience, with 5000 top Nokia retail outlets getting a makeover. This includes 2D and 3D branding and a flood of live demo units in the new Nokia arc, the number of live units so placed will be the largest ever for Nokia. The idea behind all of this is to bring the Nokia retail experience in India to a premium level, something which according to Nokia India MD D. Shivakumar has been missing so far. Infact, to ensure that the consumers experience the Lumia devices in the best possible way, sales will be limited to only those Nokia stores that will have received a facelift, so not every store across the street from you will be selling these devices.
Next a significant focus will be also be to train employees across these stores so that they can help the consumer with everything from questions before purchase to setting up devices after sale. So much so, that on the day the Lumia devices first go on sale across the country, each and every Nokia employee will be at one of these Nokia stores showing off the latest devices. Additionally, Nokia India will also be leveraging its Nokia Care centers to get the word out, all of which will feature what Nokia likes to call the ‘Lumia Experience’.
Finally, a few notes on the devices and services. Needless to say they will ship with Nokia Maps and Nokia Drive for free navigation across the India and the world. The India centric coverage has really improved in the last few months and a lot of cities also support 3D landmarks. Second, Mix Radio, Nokia’s genre based streaming service will also be available in India. Next, unlimited music downloads (similar to Comes With Music/ Ovi Music unlimited) are also coming to Lumia devices next year, and there is reason to hope that Nokia will try and go down the DRM free path this time, just like it distributes music in China.
Finally, here is a short video showcasing Nokia’s retail strategy and how it plans to attract consumers to its stores.
The Nokia Lumia 800 ships with Windows Phone Mango, and therefore has the best mobile Office client there is. It lets you create and edit both Word documents and Excel sheets, and even has a few templates to get you started. You can also view Powerpoint presentations, but what I like the most is the One Note integration. It lets you add voice notes, text and pictures in one go and automatically syncs to your Sky Drive account so you have access to your notes from anywhere in the world, seamlessly.
Also, all the smooth Windows Phone transitions make the Office client surprisingly good to look at, in turn making the thought of editing work documents on the go, almost appealing. So much so that I was ready to do just that, on a boat!
These one minute videos are part of Nokia’s Lumia 800 Uncovered series, looking at some of the Lumia 800 and Nokia Windows Phones’ features in general. They make for a fun watch, so I recommend you keep an eye on the official Nokia YouTube channel, there’s already videos about Nokia Drive and the Camera there, and I know for a fact that there are more to come.
But for some reason if one minute videos aren’t your style, there’s always my 15 minute look at the Lumia 800.
Here at Nokia World, the first Windows Phone devices from Nokia have just been made official and the first of the two is the Lumia 800. The design of the device is the same as that of the Nokia N9, with the 3.9″ display giving way to a 3.7″ variant to accomodate the touch sensitive Windows Phone buttons, and the only other difference is the addition of the camera shutter key on the side.
Internally, its a whole new ball game, because of the Windows Phone chasis requirements, the Lumia 800 runs a 1.4 Ghz Qualcomm processor, aided by hardware acceleration and a graphics processor. It however shares the camera module with the Nokia N9, an 8 megapixel shooter with a f 2.2 aperture. The screen may be slightly smaller, but it is every bit as nice as the N9’s with everything almost floating on the top.
Needless to say, the Lumia 800 runs Windows Phone Mango and will be shipping next month itself in select countries, in line with Nokia’s new policy of announcing new devices closes to launch. The Lumia 800 will come in black, pink and cyan and will retail at 420 Euros before taxes or subsidies.
Here are a few hands on pictures of the Lumia 800, stayed tuned for a ton of hands on coverage as the day progresses.
We’ve heard from the major Android manufacturers, we’ve also heard from Nokia on the Google acquiring Motorola Mobility deal, but this time its the turn of Nokia’s CEO to chime in with a warning to Android manufactures to ‘watch out’.
Reuters has been able to track a few comments he made about the deal in a seminar in Helsinki, and here’s what he had to say:
“If I happened to be someone who was an Android manufacturer or an operator, or anyone with a stake in that environment, I would be picking up my phone and calling certain executives at Google and say ‘I see signs of danger ahead”
“The very first reaction I had was very clearly the importance of the third ecosystem and the importance of the partnership that we announced on February 11, it is more clear than ever before,”
Both statements don’t differ very much from the official statement Nokia put out day before that effectively said the same thing, although as an undertone. However drawing an inference and reading something in such a cut and dried form from the proverbial horse’s mouth is an entirely different thing. While Elop’s very direct statements are somewhat expected of a man trying to push the Windows Phone ecosystem, that fact doesn’t make them any less true.
In the last two years, Nokia has stayed clear of the Mobile World Congress main event, instead preferring to setup a parallel gathering in Barcelona on the sidelines. But it looks like 2012 will change all that. Not only will Nokia’s CEO Stephen Elop keynote at the biggest mobile event of the year, but Nokia will also be exhibiting their latest and greatest work in a huge 2300 square meters space on the App Planet floor.
The huge Mobile World Congress overlay can only mean one thing, new Windows Phone devices. While the first Windows Phone devices are expected in October during Nokia World, MWC 2012 will be the time when we’ll see the actual Nokia Windows Phone flagship, the first device that would have been created from a scratch with Windows Phone in mind.
Nokia’s focus is on the App Planet section of the MWC. The App Planet is MWC’s developer-focused “event within an event”, that targets the ever-changing and critically important mobile apps market. I suspect, we’ll see a lot of Microsoft presence there as well.
App Planet is open to all Congress attendees and will feature:
Exhibition – focusing on the latest technology from the fast-moving mobile application industry with more than 200 app-specific exhibitors;
App Developer Conferences (ADCs) sessions with partner-led keynotes, guidance and go-to-market knowledge on successful app development;
Networking – an ideal place for the developer community to connect, network and explore how to redefine mobile; and
App Challenges ñ competitions designed to engage the application community in creating cutting-edge mobile apps.
If I were a betting man, I would say that the MWC is when you can expect the Nokia N8 successor, the Windows Phone imaging flagship to rule them all. With only about two months to go, not to say Nokia World will be any less exciting.