Today at the fourth Nokia Strategy Summit, Ovi Music Unlimited was finally unveiled in India. Ovi Music Unlimited is an alias for the ‘Comes With Music’ tagline that Nokia uses in other countries. The reason for a separate branding is because the service has been highly customised to suit the Indian market.
The service has, for example, reduced the size of the Ovi Music client from 60 MB to 3MB to make it easier to download, next users can also search for music by the names of actors, actresses, and movies because many Indian users are fans of music from local films. The catalogue will include music from over 150 local labels as well as major global labels.
Another things to note is that users will be able to use the service from multiple PC’s and not be tied down to one and also share tracks with their fellow Ovi Music Unlimited users via bluetooth.
The ability to download an unlimited number of tracks will run for 12 months from the date of activation of the service. Nokia does not sell individual tracks from its Music Store and there are no plans to change that. Unlike China, users in India will still have DRM’s music under OMU and that comes as a slight disappointment.
Personally speaking, I am really looking forward to the launch and will probably like to own a OMU device. Ovi Music Unlimited devices will include the X6, X2, 5800XpressMusic, 5530, 5232 and the 5130.
More at Nokia Conversations.