The Google Mobile Phone OS ‘Android‘ has just gone official. Android, is named after the start-up company that Google bought in 2004 for its mobile software. Google has also made it clear that it won’t be making or marketing any phones. It is more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, Google hopes to make Android the foundation for many new phones and create an entirely new mobile experience for users, with new applications and new capabilities. The entire theme for the Platform is ‘Innovation’.
Android will deliver a complete set of software for mobile devices: an operating system, middleware and key mobile applications and because Android will cost nothing, it could undercut rivals who charge handset makers to install their operating systems. It also promises to make smart phones less expensive since manufacturers won’t have to pay for software.