Tag Archives: Ovi

Nokia Shuts The Door On Ovi

The Ovi brand is dead. The services will continue to live on under the Nokia umbrella and will transition unaffected with no impact on future roadmaps. New Nokia devices coming July onwards will ship with the new branding in place and older devices will be slowly transitioned via software updates with everything being completed by the end of 2012. Nokia stresses that this is a pure re-branding exercise and that the transition should be smooth and seamless.

Nokia Kills Off The Ovi Brand

Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”

Just when things like Ovi Maps and the Ovi Store were beginning to become household names, comes the change to Nokia Maps and the Nokia Store. This move is in line with Nokia’s decision to stop trying to be an ‘internet company’ and re-focus on what they do best, hardware.

Good thing Nokia’s email services never came around to being called ‘Ovi Messaging’.

Personally speaking, this makes a lot of sense. One brand means that millions are spent on popularising just one brand alone and that people clearly identify with Maps etc being Nokia’s and not as a third party app. Why Nokia chose to go the ‘Ovi’ way in the first place is a mystery, as an internet company it perhaps wanted two divisions to its businesses, services and devices. Now, that’s gone.

Nokia Messaging & Mail For Exchange – Tips & Tricks

Nokia India has been busy recently and they’ve come up with some really helpful videos in the form of tips and tricks to keep in mind while using Nokia Messaging or Mail For Exchange on QWERTY devices like the E72 and non QWERTY ones like the E52. There are a bunch of shortcuts shown off and if you are new to Mail for Exchange or Nokia Messaging, there are even videos to helpful you set them up on your very own devices.

  • Tips & Tricks For Nokia Messaging On The E72 & E52

  • Tips & Tricks For Mail For Exchange On The E72

  • How To Setup Nokia Messaging

  • How To Setup Mail For Exchange

Ovi Store June Stats: Nokia’s Low-Mid End Devices Rule Downloads

Bill Perry of Nokia’s just published the latest Ovi Store stats for the month of June, what is missing is figures like total number of downloads, growth vis-a-vis last month and so on, but his post does provide an insight into the handsets people are using to download content off the Ovi Store.

Ovi Store June Stats: Nokia's Low-Mid End Devices Rule The Roost

Off the cuff when you think of apps stores, you think of (at least I do) people with high end smartphones busy downloading the latest apps but in reality as these stats show, its about the volume which comes from low-mid end devices that may or may not be smartphones. One thing that I have noted over the last few years is that the average guy on the street may have no clue what apps are, but if you look at his phone, he will have a few custom themes on it and I can image such would be items people are downloading off the Ovi Store for devices like the Nokia 2700 Classic.

Bill goes on to provide a few highlights which are reproduced below:

  • Nokia touch (Symbian 5.0) comprise a majority of the top devices
  • 5230 is one of the top devices in six of the top countries
  • N900 is one of the top devices in five of the top countries
  • The new C3-00 is one of the top devices in Indonesia

Below is all of the specific information for the top 15 countries.

Top 15 countries (in alphabetical order)

China, Egypt, France, Germany, India, Indonesia, Italy, Russian Federation, Saudi Arabia, Spain, Thailand, Turkey, United Kingdom, United States, Vietnam.

Top Ovi Store devices by country (as of June 14, 2010 in alpha-numeric order, bold denotes new addition since last month)

  • China: 5230, 5233 (China Only), 5530 XpressMusic, 5800 XpressMusic, E63, E72, N86 8MP, N97, N97 mini, X6
  • Egypt: 2700 Classic, 5130 XpressMusic, 5310 XpressMusic 5800 XpressMusic, 6300, E71, N75, N96, N97, X3
  • France: 5230, 5530 XpressMusic, 5800 XpressMusic, E71, N95, N95 8Gb, N97, N97 Mini, N900, X6
  • Germany: 5230, 5530 XpressMusic, 5800 XpressMusic, E71, E72, N97, N97 mini, N900, N95, X6
  • India: 2700 Classic, 5130 XpressMusic, 5310 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, 7210 Supernova, E71,  N79, N97, N97 mini
  • Indonesia: 3120 Classic, 5130 XpressMusic, 5300 XpressMusic, 5630 XpressMusic, 5800 XpressMusic, c3-00, E63, E71, E72, N73
  • Italy: 5230, 5530 XpressMusic, 5800 XpressMusic, N73, N95, N95 8Gb, N97, N97 mini, N900, X3
  • Russian Federation: 2700 Classic, 5130 XpressMusic, 5230, 5530 XpressMusic, 5800 XpressMusic, 6303 Classic, 6303I Classic, 6500 Slide, 6700 Classic, N97
  • Saudi Arabia: 5530 XpressMusic, 5800 XpressMusic, E71, N75, N79, N82, N86 8MP, N96, N97, N97 mini
  • Spain: 5230, 5530 XpressMusic, 5800 XpressMusic, E71, N85, N86 8MP, N97, N97 Mini, N900, X6
  • Thailand: 2700 Classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, 6500 Slide, E71, N97, N97 Mini, X3, X6
  • Turkey: 3120 Classic, 3600 Slide, 5800 XpressMusic, 6500 Slide, E71, E72, N73, N79, N97, X6
  • United Kingdom: 5230, 5530 Xpress Music, 5800 Xpress Music, E71, E72, E73, N97, N97 Mini, N900, X6
  • United States: 5230, 5530 XpressMusic, 5800 XpressMusic, E63, E71, E71x, E72, N97, N97 Mini, N900
  • Vietnam: 2700 Classic, 2730 Classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, 6300, 6500, 7210 Supernova, E71, X3

Ovi Store Gets An Update – So Does The Client

If you tried using the Ovi Store today, you would have noticed that it was down for some scheduled maintenance. Its back up now and with that come some under the hood improvements,  a new Ovi Store client v1.07(12) and a couple of visible differences. The Ovi Store client is still based on WRT and very similar to what you have been using thus far.

Ovi Store Gets An Update - So Does The Client

The first change that you will notice is the ‘Load more items..’ dialog once you reach the end of a page, this gets rid of the page by page display of apps and is helpful if you quickly want to go back to an app that you may have overlooked. Next is the fact that search is now much better, it probably searches the entitle and description instead of just the start of the app’s name, as was the case earlier.

Ovi Store Gets An Update - So Does The Client

  • Its a smallish download and a install that takes about a minute.

Ovi Store Gets An Update - So Does The Client

Ovi Store Gets An Update - So Does The Client

Ovi Store Gets An Update - So Does The Client

  • The look and feel is similar to what we are used to, so if you were hoping for a Qt based client you will have to wait some more.

Ovi Store Gets An Update - So Does The Client

  • Notice that none of the apps start with the word ‘Symbian’. This improved search should help in discovering more apps.

Ovi Store Gets An Update - So Does The Client

There is better use of channels and labeling to help discover more content, and the team at AAS thinks that the client seems faster as well. Notice any other improvements? Let us know in the comments section below.

Nokia, BlackBerry, N8, Success.

Nokia is evolving, or so they say. If you look at the facts, you’d have to agree, their services finally look like taking shape. Nokia Messaging has been pretty solid for the past few months, Ovi Maps is great and the others I don’t care much for right now. I loved Share on Ovi, but then they revamped (small resolution embeds, small display size)  it and since then, me and a lot of other people have been forced to looked away. But on the whole their services portfolio is much better than the state it was in last year and the deal with Yahoo! should help even more.

Nokia, Blackberry, N8, Success

Back to their devices. In my book Nokia launched two or three really nice devices last year – the N900, The E72 and the E52. Unfortunately, both the N900 and E52 have been late in coming to India. So that left people here with just the E72 as the Eseries flagship and the N97 Mini. They probably understood that people were looking for more, so they started pushing their GPS based Ovi Maps devices by bundling a free car charger an an in-car dock, another awesome move.

So despite doing some really nice things why did I see Nokia slide this past year? Lets come back to the E72. I have it and I love it to bits. Its a really nice device that packs a good camera, has a great keyboard, fast OS, music capabilities and pretty much beats any business smartphone by a mile. Plus at about 400$ or less, it is priced well.

Yet, when I look around I see more and more people getting a Blackberry, low end, high end it doesn’t matter as long as its a Blackberry, its almost become a flaunt symbol. I see people sharing their BB pins’ on Facebook as status messages and what not. But if you compare the top end Blackberry which is at least 150$ more expensive to the E72, it fails to match the E72’s feature set. The people I am talking about are not corporates who need BlackBerrys for specific email solutions but people who use Gmail. Its as if the BB brand has taken off. I am not sure why this is happening, it could be because celebrities on Twitter have ‘sent from my BB’ in their tweets, or that there is no seemingly premium device in the E72 form factor. Perhaps Nokia needs a portrait QWERTY with metal and a leather back.

Obviously this is not a good thing for Nokia. Such behavior might not affect profits in the small term but will affect brand value in the long run, something which is critical. The Nokia brand has been talking a beating lately, but in India it is still very strong and people here love Symbian. Infact you will probably find more Symbian advocates in India than anywhere else in the world. This advantage they should not let go of.

Now lets look at the Nokia N8. I am not sure if Nokia was forced to announce the N8 early or it was their plan all along, but if I had a bit of say, this is what I would do. First announce the N8 in late May, show it off to a few people around the world, let them talk about it. Push it aggressively, demo it, showcase its capabilities and then open pre-orders one week before WWDC. You want a foothold in the US? You will not get it by waiting for Apple to announce the next iPhone, see people buy it in droves and then offer your device a month later when everyone has bought the iPhone. At least give your device a fighting chance.

I would love to see Nokia come up with strong aggressive campaign to get their brand value back on track. Take the competition head on, pleasantly surprise the everyone at Nokia World.

Ovi Maps Updated To v3.04: Faster Fix & More Points Of Interest

One of Nokia’s most compelling services, Ovi Maps, has just been updated to version 3.04. The update aims to brings even an even faster GPS fix irrespective of whether you are in the mall, on the street surrounded by skyscrapers or driving on an open highway by integrating Wi-Fi positioning. Nokia admits that it is a work in progress and it will get better and better as more people use it.

Ovi Maps Updated: Faster Fix & More Points Of Interest

The next functionality that was worked upon was the graphics performance when zooming in and out of maps, panning and tilting. This new version should be faster on your existing device and on upcoming devices like the N8 which also have faster hardware, it will be blazing fast.

Thirdly, the update brings more points of interest, consolidated from Navteq, Lonely Planet, Michelin, local Yellow pages companies like Telegate in Germany, Cityvox in France, Yell in Spain and Yellow Pages in Turkey. Next is the addition of Qype, Europe’s leading portal of user generated recommendations, this will help users review and discover and rate Qype places.

If you are in the mood for some trivia, here is some “Together, we drive more than 14 times around the world every day with Ovi Maps “.

Lastly, to make the Nokia plus Ovi Maps offering even more sweet, the N97, N97 mini, 6710 Navigator and X6 ship with the new Ovi Maps, a car holder and a car charger in box, while the 5800 XpressMusic, 5230, E52 and E72 will ship with the new Ovi Maps and a car holder. Amazing value.

Head to nokia.com/maps to get the latest release.