The Google Mobile Phone OS ‘Android‘ has just gone official. Android, is named after the start-up company that Google bought in 2004 for its mobile software. Google has also made it clear that it won’t be making or marketing any phones. It is more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, Google hopes to make Android the foundation for many new phones and create an entirely new mobile experience for users, with new applications and new capabilities. The entire theme for the Platform is ‘Innovation’.
Android will deliver a complete set of software for mobile devices: an operating system, middleware and key mobile applications and because Android will cost nothing, it could undercut rivals who charge handset makers to install their operating systems. It also promises to make smart phones less expensive since manufacturers won’t have to pay for software.
According to the press release, Google is committed to commercially deploy handsets and services using the Android Platform in the second half of 2008. However some key details, like pricing and how many phones will be shipped next year, have yet to be worked out. November 12, will see the release of an early Android Software Development Kit (SDK) which will allow developers to build rich mobile applications.
A Short Video Introducing Android From The Developers Themselves:
Andy Rubin, Director of Mobile Platforms who has been at the helm of the platform has published a post on the Official Google Blog titled ‘Where’s My Gphone?’ stating why Google choose a platform over making a phone themselves. He also adds that applications such as Gmail Mobile, Google Maps and the likes will continue to be developed side by side with Android. The Open Handset Alliance website is up and running and offers more information on the project along with partner information and various press releases.
The tag-line given to the effort is “A commitment to openness, a shared vision for the future, and concrete plans to make the vision a reality”. The first few steps have been taken and whether or not this will turn into a giant leap for telecommunications remains to be seen.
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