Ovi Store Apps In India Are Cheaper By More Than 50 Percent

Operator billing for the Ovi Store was introduced in India for the first time yesterday by a joint announcement made by Nokia and Reliance Mobile. The obvious upside is that if you are a Reliance customer, you can now choose to pay for your app downloads monthly as part of your bill or have the price deducted from your balance if you own a prepaid (PAYG) connection.

Another major upside is the fact that the app prices for India are much cheaper than the prevailing global rates. For example, Gravity in India sells for Rs. 150 which is just over 3$ compared to the 10$ international price, a discount of a little less than 70%.

Ovi Store Apps In India Are Cheaper By Upto 70%

Similarly Angry Birds sells for just Rs. 50, compared to the 3$ global price which translates to about Rs. 136.

Ovi Store Apps In India Are Cheaper By Upto 70%

While the description on the Angry Birds page mentions a 33% sale, most applications and games are cheaper by quite a bit despite there being no sale. Another example is Battery Extender which is priced in India at Rs. 99, again cheaper compared to the global listings.

From a general glance, prices seem to be lower by upto 65-70%, which should serve as quite a motivation to buy more apps. There is however one major problem. The operator billing is exclusive to Reliance till March 31st, which means users on all other networks are left without access to paid apps as they are simply not listed for them, so obviously there is no option to pay by credit card anymore.

Nokia is believed to be working with other operators and credit card companies to iron things out, but there is no word on when things will be back to normal. One reason floating around for this problem is that Nokia cannot have different prices for apps on one operator and the more expensive listing everywhere else. So till then if you really need your app fix, grab a super cheap prepaid Reliance SIM and get downloading. May be that was Reliance’s big !dea anyway!

11 thoughts on “Ovi Store Apps In India Are Cheaper By More Than 50 Percent”

  1. Sorry, I’m calling BS on the premise of this story.

    A simple fact check with the author of Gravity doesn’t back up aspects of the story in respect of his app in the slightest.

    He confirmed in a twitter conversation this evening that all billing for purchases Ex-India are being billed and reported to developers as valued at $10 (the regular app price). This is also despite the extreemly low volume of sales of the app Ex-India usually, and none reported for the month of February to date.

    So either someone is subsidising these applications (very unlikely considering the massive discount amounts claimed), or the purchase prices being displayed are totally wrong.

    Do a bit more research before posting a half-baked story, and don’t waste our time with rubbish masqurading as news.

  2. Michael, it is your right to criticize, however if you yourself would have checked the facts a little more, perhaps you would have had a different opinion. Nokia has been following the variable pricing module in a number of countries, as evidenced by Ara’s comment above.

    Moreover, a mistake isn’t the reason here. First, the prices are different across the entire store, so its not a typo. Second, even new apps/games like the just added Fruit Ninja are cheaper.




  3. fruit ninja in jordan sells for one euro, in egypt it sells for 4.5 eg pounds, which is around 0.8 american dollars..

  4. @vAIBHAV

    Research is poor, but for different reasons.

    In your other post on Reliance, you said paid apps were absent on Ovi Store for a few days. Nope, it’s like almost two months now.

    I wrote on the very thing on jan 13th


    Only down point was, the website showed these prices, but the store app itself did not show any paid apps.

    This is really bad from Nokia. Going to increase piracy in India where most don’t bother buying apps. And also very bad for developers targeting Indian market.

  5. It’s mid april now, and yet Nokia hasn’t yet sorted out the negotiations with the telcos. there’s only the pay via mobile billing option and no option for CC. I want to buy a ton of apps – mostly angry birds, gravity, and the few other must need apps. I’m left with no options (well, if they hold out any longer I’ll buy the gravity app from the developer themselves. however, these prices seem very cheap – even if its for promo purposes, I can buy a wole lot of apps with the same money i’ll be shelling out for otherwise fewer apps at full price!)

  6. @Michael H,
    he prices that the author have posted are right, and the ovi store is indeed selling the apps for the aforementioned prices. I hope that people will stop pirating apps and start buying apps at such rates! I for one am picking a lot of apps, any money to the developers is good money – purchase parity is lower in India as compared to the rest of the world, especially as compared to developed nations, so the prices would be a good incentive!

  7. I totally agree with the writer’s article.
    1. The apps are indeed very cheap in India. Now best apps are available in the Range of Rs.5/10/15/20. Few of them in the higher side, but i did not find anything exceeding Rs.120 as of 26th June 2012.
    2. The customers have an option to pay via phone bill. However i would like to add that I am a Vodafone Postpaid user and we too have an option to pay via phone bill.

    The reason for Nokia OVI apps going cheap in Indian markets is because of large subscriber base along with large number of Nokia users.

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