After months of waiting, Apple Music is finally here. With a simultaneous launch across a 100 countries, Apple is really making a splash in the music streaming space. iTunes has long been the preferred destination for people looking to buy music, and Apple has had a huge catalogue, but the streaming business is a whole new game.
Enter the world of customised playlists, live radios, complex algorithms to learn what a user likes, and then offer similar music and so on. At the end, it also comes down to localisation. Music is far from a one size fits all ball game, infact, music is one of the most diverse mediums of expression, and Apple’s solution is to humanise it. Not rely on technology too much, but get real humans to curate music.
That said, here is a look at what Apple Music has to offer to the people of India. The subscription is far cheaper than the global eqvivalent of 9.99$, and is just Rs. 120 a month, with the family plan running Rs 190. This is just slightly more expensive than what Airtel’s Wynk, Saavn or the Gaana streaming services offer. However, the fact that it comes with a 3 month free trial, should be enough to get most people hooked, afterall it also brings the ability to download songs for offline listening, a must have for bandwidth cautious India.
Here is a first look at Apple Music India.